The 15-Minute Guide

MODERN FINANCE FOR ORDINARY FOLKS
The 15-Minute Guide
by Oliver Tey, CA
A quick introduction to the essentials of modern finance for readers who want an accessible short read.
Amazon purchase link coming soon.
About this book
Choose this short guide for a quick introduction to modern finance. Use it as a starting point before exploring the longer guides and case-study collections.
Who this book is for
Busy readers who want a quick introduction, with eight insights drawn from twelve fictional financial decisions.
The eight insights
- Give every pool of money a job
- A lower price needs a fresh investment case
- Follow profit all the way into cash
- Value the cash and identify who receives it
- Test whether you can survive the cash deadline
- Hedge the exposure the business really has
- Allocate available capital against real alternatives
- Price growth carefully and preserve the ability to stop
Read a short excerpt
From the introduction:
Begin with a habit you can use throughout: state the decision clearly, identify the money at risk, and ask what evidence would change your mind.
People, organisations, financial figures and forecasts are fictional teaching examples.
Part of Modern Finance for Ordinary Folks
Written by Oliver Tey, CA, the series explains money, investing and financial ideas in plain English. Compare all six books and use the reader guide to choose your next read.
Book enquiries
Contact Oliver Tey about this book. An Amazon purchase link is not currently available on this website.